When people hear the word “branding,” they usually think that means a logo and maybe they even think it means a pretty website. While a logo is part of branding, it's a very very small part of the whole picture. And yes – an appealing website is important, but it’s typically the last step of the process, not the first.
I believe branding is the foundation of all of your marketing, communication, and sales and my process reflects that. Together, we will build your brand from wherever you are now to a comprehensive visual story for your ideal clients.
Here’s the GREAT news: you already have everything you need in your heart and your head…we just need to talk it through, sprinkle some magic on it and send it out into the world so everyone can fall in love with you!
Let’s walk through the journey we will take together to get your brand rockin’ and rollin’ for ya:
Foundation
In this stage we dive deep into the heart of your brand. We look at your “why,” your passions, your ideal client - all the things that build the foundation of your biz (and consequently, your brand!)
Imagine knowing:
- Who your ideal client is (not just their demographics but what really drives them)
- Your personalized brand identity
- Your biz purpose AND be able to articulate it confidently
- You're doing the right thing, with the right people and for the right reasons.
Creation
This is what everyone typically thinks about when they hear the word “branding.” It’s all the pretty and fun stuff! The creation stage is where you really work to build that visual aspect that will come to tell the story of you and your business.
Here you'll get work on:
- Choosing fonts, colors & images that match your message
- Design your unique logo
- Strategize when and where to use your primary and secondary logos
- Create all visual (and beautiful!) aspects of your brand
**This is a great part of the journey to think about connecting with a copywriter to help you craft your emotionally compelling brand story and message**
Implementation
This is when we take both the visuals AND the copy together and share it with the world so everyone can learn about and fall head-over-heels in love with you!
Here you'll:
- Map out website content based on ideal user experience
- Create social media graphics based on your platform of choice
- Design email templates & paper marketing materials
- Launch and share your message with the world!
You might be able to see that there’s an order to things here, but I know that path can be difficult to navigate if you don’t have some serious Branding GPS!
I’ve guided dozens of clients on this road and I’d love to get you headed in the right direction too!
No matter what your budget is or where you’re at on your biz journey, we have a package that works for you and can help you get where you’re goin’!
Head on overBranding Made Easy to check out a membership/mentorship hybrid made especially for DIYers.
Let’s hop on a call to talk about where you’re at and how we can get your brand looking more delicious than a chocolate lava cake!
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Recent Project
Boss Mom Website Revamp
It was so amazing to work with Dana on the revamp of the Boss Mom site. Our goal was to enhance the site and to meet visitors where they are at in their business and help the get started, grow & scale their businesses. With beautiful graphics by Lilah Higgins and Dana's existing brand, we were able to make her vision come to life.