You’re building a business, but you need a tribe.

And let’s be honest, some freakin’ help too.

You don’t need another generic Facebook group where people pop in, promo drop and peace out. And you certainly don’t need to buy yet another course.

But a tribe that gets you?

A group that can help you out?

A sisterhood that’s full of women that work together to create a place where you can build your businesses together?

Yeah, that sounds kind of awesome.

Get your biz booty into The Business Blend!


The Business Blend is a fusion-group of both creative techie types and DIY entrepreneurs – all of whom are building and growing their service-based online businesses.

Now, if I had to categorize what The Business Blend is, I suppose “membership site” does make sense. But there’s a twist up in here.

I know everyone and their biz bestie is starting a membership site these days. But let me tell you why The Business Blend is different…and might just be the perfect spot for you.

This isn’t just a spot where I’m the expert and doing all the facilitating. This is a community focused on symbiotic relationships and intentional upleveling for both creative techies and DIY’er entrepreneurs.

It’s for the entrepreneur that wants to DIY her tech and branding but doesn’t know where to start AND it’s for the creative tech chicks that want to build a business helping those DIY’ers. So, you see, it’s a community that will be beneficial all around for everyone. Like a win-win-win-win situation! [Insert obligatory #winning joke here.]

Along with a whole sisterhood of fellow women biz owners, you’ll have me – Head Creative Techie Chick here at The Business Blend! Whether you need some guidance on how to choose brand colors that create a carefree feel or you deleted your opt-in module on your homepage by accident, YOU'LL HAVE SOMEONE THERE TO HELP!

So Who Exactly is this Head Creative Techie Chick?

Oh! It’s me! Hi – I’m Sam! I’m the creative techie chick behind Neapolitan Creative and the creator and host of The Business Blend. I'm on this amazing business journey because I love:

  1. Providing for my family on my terms and schedule so that “providing” means both money AND quality time; and
  2. Helping other women entrepreneurs get to a place in their business where they can do the same!

I know that kind of freedom isn’t so far out of your reach and I love that I get to help women see it!

Even though my clients are global, my family and I are Cali-dwellers. (Though truth be told: we dream of moving where the cost of living is lower and the pace is slower...does that place exist!?) My husband and kiddos and I love to take road-trip vacations and snuggle with our 100-pound lap dog. I’m so blessed to have a family that I adore and a business that lights me up.


Because of my passion for helping women entrepreneurs get their business not only up and running but thriving, The Business Blend is an affordable monthly membership that offers everything you need to build a brand that represents you and your business from FOUNDATION to CREATION to IMPLEMENTATION.


  • Who your ideal client is (not just their demographics but what really drives them)
  • Your personalized brand identity
  • Your biz purpose (AND be able to articulate it confidently)
  • Know you're doing the right thing, with the right people and for the right reasons


  • Choosing fonts, colors & images that match your message
  • Design your unique logo
  • Strategize when and where to use your primary and secondary logos
  • Create all visual (and beautiful!) aspects of your brand


  • Map out website content based on ideal user experience
  • Create social media graphics based on your platform of choice
  • Design email templates & paper marketing materials
  • Launch and share your message with the world!


  • Client Onboarding
  • Systems & Organization
  • Questionnaires & Forms
  • Pricing
  • How to Find Clients
  • Customer Retention
  • ...and so much more!

What my clients say...

When I decided to work with Samantha, I instantly breathed a sigh of relief. I had been working with a few website developers that just couldn't quite grasp my creative vision. Not only was she able to nail it, she did so with patience, guidance, and understanding. Since this was my first time creating a business site for myself, I really appreciated her honest perspective on all of the necessary tools. She is super knowledgeable and very easy to work with!


Samantha is a rare talent, that combines strong strategic thinking, creativity, and technical savviness to develop and execute compelling brands. She is commercially intuitive and really thinks beyond fads and trends. I've seen her over and over again, encapsulate brands in a way that is long-term and consistent. Samantha has helped me upscale my business and challenges me to be a better business owner. I cannot recommend working with her highly enough!


Thank you so much for your's like when I hit the panic button, I look for you because I know you calmly walk me to the answers...Technology is awesome and overwhelming. I am glad I have you to help me.


This is all so doable. You just need the right tools and support.

So what exactly am I getting as a member?

I mean – everyone gets access to ALL this stuff. But you will get a customized roadmap of content based on which group you identify with most. Because girl – the last thing I want to do is overwhelm you! I want to make sure you have exactly what you need when you need it. So, depending on whether you fall into the Creative Techie Gal camp or are the Up and Coming DIY’er, here’s what ya get in The Business Blend:

  • Bi-Monthly ask-me-anything calls where you can…um…ask me anything!
  • Private Facebook group to connect with me and your fellow biz buddies
  • Membership resource library so you can learn the skills you need when you need them
  • Access to all of my courses as I release them.
  • Guest experts on design, copywriting, marketing, and more!
  • Discounted review and strategy sessions with me.
Beautiful hipster woman using laptop at cafe

As a DIYer you'll also have access to:

  • My DIY Brand Strategy Workbook
  • Design strategy tips and tricks
  • Info on how to build a gorgeous custom website
  • Access to whole host of creative techies who can help you navigate your DIY journey

As a Creative Techie Gal you'll also have access to:

  • In-depth behind-the-scenes look at my business
  • Access to client questionnaires
  • Introduction to my industry-specific business processes & systems (client onboarding, project management, final wrap-up, client feedback and so much more!)
  • Custom mentorship on the business side of things

The most valuable piece of this program is that you will gain exactly what you need from it. All of the content you need will be available at the pace and point that you need it. Your specific questions will be answered during our monthly calls. And if a tutorial or course hasn't been created yet, request it and I'll create it for you.

You couldn’t get this kind of personalization otherwise unless you hired me outright to do your branding for you or signed on for 1:1 coaching. (And it would actually take six years of The Business Blend subscription to equal my typical contracting rate. And girl – this ain’t gonna take you six years!)

So whether you consider yourself a DIY Entrepreneur Lady or are more of a Creative Techie Gal, you are about to gain access to the exact content, mentorship and community that you need to explode your business!

Ready to buckle up? let's do this!

More Client Love

If you want someone who can help make your website dreams happen and come true, then make sure you hire Samantha Johnston.

The Boss Mom website brings me so much joy...I'm a busy entrepreneur and...[Samantha] was very proactive about the process. 

- Dana Malstaff, Boss Mom

"But Sam, I have some questions"

No problem! I have answers!

Surprised woman in glasses on chalkboard blackboard background

Do you offer refunds?

If you sign up, take a look around and decide it's not for you, send me a message and let's chat. Full refunds are offered within the first 48 hours of signing up.

What kind of access do I have to you?

You'll be able to reach me via the FB group, on our bi-monthly calls, via email and voxer and you'll retain this level of access as long as you're a member.

How many tutorials and trainings are included?

The membership is always growing. As long as there are questions that need answering, new tutorials and trainings will be added.

What if I need more support?

Inside the membership, there are opportunities for paid upgrades such as intensive calls, mini branding sessions, and more. These are all offered to members at a discounted rate.