How to Infuse Your Heart into Your Brand So It Represents You and Where You’re Going in Business
Have you ever thought these thoughts about your brand….
My brand just doesn’t feel like me
When I look at my website or logo, it doesn’t represent what I imagine my business to look and feel like (a.k.a., I just want my brand to look pretty, profesh, and to be at the same level as the popular girls…)
I really want to go through a re-brand, because I’ve grown a lot since I started my business (Hooray – finally getting to a point when you know you have to ditch the old creates a good clean slate to begin anew)
I don’t know where to begin to find out what my branding should be and how to get to the heart of my brand (a.k.a., Help, I’m just going in circles?!)
The process of aligning your brand to who you are and what you’re about is a journey, so don’t feel bad if you’ve changed your mind three bajillion times (ummm, I’ve changed my brand many times, too) or you still aren’t sure if you’re sending the right message. This totally happens to us all.
I’m going to lay out some things you can do and some questions you can ask yourself to start discovering who you really are as a brand and how to infuse your heart into everything from your logo to your website design to your social media presence.
Alright, heat up your coffee (do you still have a forgotten cup in the microwave?), grab a pen, and let’s do our biz thing…
Infuse Your Heart into Your Brand by Knowing Who You Are
In order to infuse your heart into your brand, you have to know who you are. Knowing who you are as a brand has two major benefits. Knowing who you are at your core will:
Ignite your confidence and courage
When you uncover the beauty of how you were uniquely created as an individual, you’ll discover that being you is not only ok, but it’s incredibly liberating.
When you learn about your personality and gifts, you start to understand what you bring to the table, which brings confidence. Then, once you unlock how you can tap into your strengths to strengthen your brand, well…you find the courage to put yourself out into the world in a big way.
I walk through this in depth in my “Unveil your Authentic Brand” workbook, but I’m going to give you some quick and easy questions to ask to start figuring that out today.
Provide you with a filter for decision making
We don’t even have to look past Snapchat to know that we all love filters! I mean, my 2-year-old already LOVES filters and knows how to add them (shaking my head).
Ok, so this type of filter isn’t as fun as the Snapchat ones, but it is – dare I say – more effective and powerful for your business.
By understanding your core and who you are, you’ve now developed a powerful filter for decision making.
Instead of letting Facebook Ads, your fave weekly podcasts, and others’ opinions tell you what you should do, could do, or need to be, you can look to your unique combination of strengths, values, and passions.
When you run your business decisions through the filter of who you truly are, you automatically start to infuse your heart into your brand.
Find Out Who You Are by Looking at These Two Key Elements
To infuse your heart into your brand, you have to intentionally dig into who you are by looking at:
Your Gifts and Passions AND Your Values and Standards
The easiest way you can start to uncover your true gifts and passions is to ask yourself:
What can I do that helps my audience and simultaneously makes my heart happy?
The easiest way you can start to uncover your deep underlying values and moral leanings is to ask yourself:
What does my heart naturally tell me to take a stand for? Does this value or moral draw the right people in and push the wrong people away?
(By saying “wrong people,” we’re trying to avoid the clients who weigh you down, demand too much of your time, or don’t want to pay your full prices. Ugh, we all have had those experiences, but they’re full of such great lessons we can use to propel ourselves forward.)
Just being in tune with these few things will help your brand start to flourish because the true you will start spilling over into everything you do.
And when that happens…
You’ll start bringing in clients who resonate with your personality, vision, and values. Like attracts like.
Infusing your heart into your brand is a long journey that involves more than just answering these two questions, but I hope these get you on your way.
Hi there! My name is Alicia Bauer. I design websites and branding for the Wedding Industry, Photographers, and heart-driven creatives who are just starting out or who’ve been in business awhile trying to DIY their way to the top but haven’t experienced the dripping-with-goodness benefits of working with a professional designer to up-level their business. I offer branding, web design, and print and digital collateral, PLUS my “hip-hip-hooray” and easy-going personality that makes working together like a virtual party (you know, the one where you pour the wine into a normal glass, so no one will notice and give the kids apple juice – no judgement here.
A mid-western girl with what the east coast would call a serious waving problem (we pass, we wave) and a bottomless love for my hubby and spunky boy, I’m a former wedding planner and event designer who followed her calling into the world of pretty. However, I’m not just a typical girl who decided to “wing it.” I have years of experience working with small businesses and entrepreneurs. I also used to manage a print shop (so, hello print design experience!!)
I’m on a mission to help creatives unlock intentional branding that represents who they are at the core and connects with the hearts of their dream clients, all while having fun and enjoying the process of brand discovery.
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