Brand Story Spotlight: Becky Mollenkamp

Becky helps creative solopreneurs learn to think and act like CEOs

Why did you become an Entrepreneur?
I’ve owned my business for 12 years. I started as “just a freelance writer” working for consumer and trade magazines. About 5 years ago, I pivoted to do content marketing for large B2B clients. While I still do that work, in the last year I’ve been pivoting again to offer business mentorship to freelancers, side hustlers, or any creative business owner who feels stuck and needs a push to get to the next level.

Why do you do what you do? Why not something else?
I was always a writer because it was something I knew I was good at doing. I wasn’t passionate about it, but I knew I was skilled. I’ve finally found my jam with mentoring. I love getting to know other creatives, ask questions and learn about their businesses, hear about their frustrations, and celebrate their successes. There’s nothing more rewarding to me than hearing a mentee say some version of, “wow, I never thought about it like that before,” or “I’m having a lightbulb moment.”

What keeps you going during the low points?
I have a 10-month-old son, Gus, and that has changed everything. Working and earning a living is not an option. I need to succeed to give him the life I want for him and that he deserves. His future is what keeps me hustling even when times are tough.

What are some of your passions outside your business?
My husband and I collect vinyl records. We have about 2,000. Clearly, I love music. I also love cooking (I paired those two passions with a hobby blog called CookingWithVinyl.com, but it’s on hiatus until baby is a little less demanding of my time). I was a runner before baby, and hope to rekindle that passion soon. I love craft beer and good food (not nearly as beneficial to my waistline as the running was), and I run a free in-person mastermind that is one of my greatest passions. Also, I am a nut for The Golden Girls.

What’s one piece of advice you’d give to a new entrepreneur?
Treat your business like a business and yourself like a boss. From the way you talk about what you do to how you structure your company legally, everything about how you run your business (even in the beginning) affects how others treat it and you.

Share a fun fact about you that your audience may not know.
I was a vegetarian for 17 years. I’ve been back on meat for 6 years and haven’t looked back. Bacon is the bomb.

How did you come up with your brand name? (if you use your personal name, why did you choose that and not something else?)
I went with my name in the beginning because I couldn’t come up with anything clever. Now I’m glad that’s what happened because I’ve shifted focus several times and I don’t have to worry about changing my name each time I pivot. My brand is me, and I’m good with that.

What’s your favorite thing about your brand?
I love that my brand is just me. I’ve learned to be truly authentic in my personal and professional lives, and I’m happy to have that reflected in my branding, from the colors and logo to the messaging.

Why & How did you choose your brand colors?
I picked colors I love — that make me happy and that show up a lot in my life.

For your current branding, did you hire someone or did you DIY, and why?
I rebranded last December and, for the first time, paid for professional photos and logo. I decided it was time to invest in my business to help it grow. It was one of the best decisions I’ve made. My business has taken off since then, in part I think to the new and more professional look.

If your brand was a movie or TV character, who would it be, and why?
Well, since I’ve already said The Golden Girls is my favorite show, I’ll use it. My colors are silly and sweet like Rose. My work itself is smart and serious like Dorothy. My photos are playful and (I guess a teeny bit) sassy like Blanche. And my messaging/attitude is honest and sometimes a little crass like Sophia.

If your brand were a clothing store, which one would it be and why?
I haven’t set foot in a clothing store in years. I’m a thrift-store shopper. So I’ll go with Target because I love that place and I feel like my colors would fit in there naturally and I try to offer a lot of value for my pricing, too.

Connect with Becky Mollenkamp

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