Brand Story Spotlight: Ardelia Lee

Ardelia is a Content Roadmap Engineer who creates goal-crushing content strategies for service-based business owners. In short, she creates yellow brick roads to help you achieve your killer business goals. Think of her as your goal-getter. Your long-term content planner. Your intentional content creator.

Why did you become an Entrepreneur?
I wanted to stay home with my daughter, and I felt unqualified to go out and get a job. I have a BA and MA in English, but I had no formal job experience. I had only worked a retail job and then a part-time job for the university when I was working on my MA.

Why do you do what you do? Why not something else?
I love planning. It makes me crazy when people try to do something without a clear plan in place.

I first got started in online business with copywriting. I’d write an awesome blog post for my client and then send it to them. They’d put it on their website (and not share it or promote it) and then get frustrated when their traffic/sales/conversions/what-have-you didn’t double, triple, or quadruple in the next 2 days. (Major facepalm. So many facepalms.)

I got into content strategy because I needed to help my clients understand how to use their content strategically. Without a strategy for their content, they were just wasting their money. They didn’t get that it was darn near impossible for them to publish one blog post and then see their website traffic double the next day without any promotion or plan in place.

What keeps you going during the low points?
Interacting with my girls at home. I love that I get to teach them, read to them, play with them, and take care of them daily. It’s an incredible opportunity that a lot of women don’t have.

When things get tough (and they do sometimes) I remember that I’m ultimately doing this so I can stay home with my girls and be there for them. Caring for them and watching them grow up daily has been my biggest motivator.
What are some of your passions outside your business?
Reading and spending time with my family. I’m a pretty low-key person.

What’s one piece of advice you’d give to a new entrepreneur?
Just one?! 😉

My top piece of advice is invest in your business from the get-go. Don’t be afraid of spending money to hire people, even if your business isn’t making money yet. If you need one-on-one guidance, hire a coach. If you can’t for the life of you figure out how to design a website, hire someone to do it for you. Assess which area you most need help in and then invest your money there.

Share a fun fact about you that your audience may not know.
Before I got married, my name was a complete sentence: Ardelia Mae Wright.

How did you come up with your brand name?
I decided to use Ardelia Lee Strategies because I want to be the face of my brand. I wanted it to feel personal and personable. Plus, my name is unique enough that I wasn’t worried about being confused with anyone else. 🙂

What’s your favorite thing about your brand?
My brand colors.

Why & How did you choose your brand colors?
I used this Canva gem:

I chose my brand colors because I wanted something sophisticated and professional, yet approachable. I could easily see my brand colors in Kate Middleton’s wardrobe, so I decided that these were my colors. Plus, my current brand colors were basically the complete opposite of my previous colors. I was trying to get far, far away from those colors and that brand.

Did you hire someone or did you DIY, and why?
My current branding is DIY. I don’t yet have the budget to invest in professional branding, but it’s something that’s on my wish list for my business. I have no doubt that a branding professional can do a better job than I can, but for where I am right now in my business, my current brand fits me like a glove, and I’m happy with it. 🙂

If your brand was a movie or TV character, who would it be, and why?
Princess Ann (played by Audrey Hepburn) from Roman Holiday.

Princess Ann is polished and put-together, but she’s also down-to-earth and unafraid of going out on her own to explore. She’s warm and friendly, and she wants at least a little bit of adventure.

If your brand were a clothing store, which one would it be and why?
If my brand were a clothing store, it would be Kohl’s. Kohl’s offers fashionable clothes at reasonable prices. There’s nothing really intimidating about Kohl’s, and most people can find what they want there. It’s a fun place to go and shop or browse. My brand and business offer much-needed services at a reasonable price. I believe my website is warm and inviting and that people find what they need and enjoy their visit.

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